In How to Win Friends and Influence People, Dale Carnegie has his famous fourth principle: “Become genuinely interested in people.” And one way he did that was by remembering everyone’s birthday. Carnegie famously kept a birthday book where he wrote down people’s birthdays, and when their day came he would send them a telegram or a letter.
“What a hit I made!” he declared. “I was frequently the only person on earth who remembered.” Remembering your client’s birthday is a great way to show that you are interested in them.
But we get it. It’s impossible to remember everything. If you have been in business awhile, you probably have hundreds of birthdays to remember let alone for your close family members, and other people that support your business.
And on top of all that you have to pick up your son from the mall, drop your daughter off at her friend’s house, and go grocery shopping before dinner. Wait,...